Sports Skills Academy (SSA) is a member of the XLE Group, which owns well-known brands such as Saigon Heat, VBA Vietnam Basketball Association, VUG Student Playground. SSA is an International Sports Training Academy, established in 2009, for students aged 6-17 at all levels.

Problems

• Lead generation quality and the conversion rate (CR) are low.
• High digital marketing cost but the quality of lead is not as expectation.

Solution

• We provide content directions and deep target advertising to acquire right customer & marketing leads (parents who have children in the age of 6 – 17).
• We support in sale process, digital marketing strategy and how to understand customers’ behaviour to boost the conversion rate to be above 11% (based on CPC results of the past digital campaign) and increase the conversion rate from marketing leads into quality sale leads.

Results / Achievement