Au Lac Legend Hotel is an old city hotel in the heart of Saigon. They run their business traditionally and heavily depends on OTA. Their need is to digitalization and get more revenue for the hotel from this change.
No real marketing team. No digital marketing experience.
Templates and style guide are provided to the customer. Photoshot to ensure Au Lac Branding could be applied variously for any purposes. Plan, set-up and execute sample campaigns to drive hot leads. Branding awareness through PR and social posts.
More direct sales. Frequent offline events are formed and held.