Sports Skills Academy (SSA), part of the XLE Group which also owns renowned brands like Saigon Heat, VBA Vietnam Basketball Association, is an international sports training academy founded in 2009. SSA offers training for students aged 6-17 at all skill levels.
Problems
Lead generation quality and conversion rates (CR) are lower than expected, with high digital marketing costs that don’t align with lead quality goals.
Solution
We offer content strategy and targeted ads to attract parents of children aged 6-17. We support sales, digital marketing, and customer insights to boost conversion rates above 11% and turn marketing leads into quality sales.
Results / Achievements
Enhance marketing lead quality, boosting the conversion rate from 11% (CPC) to 43% (CPL), while reducing the cost per customer (new learners) by one-third
